About Jen

What's Jen Magazine?

Jen Magazine is a fashion and lifestyle blog for young women who are members of the Church of Jesus Christ of Latter-Day Saints (LDS or "Mormons"), and anyone else who is interested in modest fashion and positive media. It was conceived as an alternative to the worldly and sometimes sleazy magazines that are popular among young women.

Who is Jen?

My name is Jennifer Loch and I started Jen Magazine. If it hasn't been updated in a while it's because I've been busy (and I do stay pretty busy). I run a business, have a lot of hobbies, and I'm married with 3 young kids. I started Jen Magazine in 2004. Since then I've also started a modest clothing company, Jen Clothing. People ask me what my interests are: I like everything! I like fashion, dancing, music production, cooking, writing, hiking, thinking, playing the piano, camping, playing games, design, art, songwriting, reading, learning, exercising, singing, acting, being healthy, and of course The Gospel of Jesus Christ. There could be more stuff in this magazine but I don't like to sit at the computer all day… I like to get out and do things! So you'll have to be patient. Read my blog to see what I've been up to lately. 

PHOTO DETAILS: Shirt and Shorts: The People Have Spoken. Shoes: L.E.I. Photographer: Jill Frost. Girl: Jen. A special thanks to Jill Frost for donating these pictures!     ; )

From Immodest to Modest – My Story and the Story Behind Jen Magazine:

I've always loved fashion. Growing up I didn't always dress modestly. I didn't really understand the importance of it. Showing more skin never helped me in any way. Actually, it really hurt me. I would usually get asked out by "loser" or "player" guys, not the type of guy I was looking for. (I later realized that the kind of guy I was looking for would want to date someone who looked good while still keeping it modest.) Showing more skin also hurt me spiritually, because I would drive the Holy Spirit away a little more each time I chose to disobey this seemingly small commandment. In fact, I can trace back all of my problems and mistakes to driving away The Spirit by breaking "small" commandments such as modesty and indulging in unrighteous music and media.

So I made some wrong choices, but then I wised up. I worked hard to get myself on the right track. Once I did, I met my perfect awesome guy who married me in the LDS Temple.

I had been doing some modeling here and there since I was a young teen.

After I got married and became more serious about my modesty and clothing standards, my modeling agent called to ask if I'd be interested in being in a fashion show the next weekend. The fashion show was for the designer Betsey Johnson, and I was excited because I was a big fan of her designs. I said sure, and she scheduled me for a fitting.

If you're not familiar with the term, a fitting is where you meet with the show coordinators to pick out what you are going to wear and make sure it fits. As I drove to the fitting I started to get nervous because I wear LDS undergarments now and I wondered what I would say if they wanted me to wear something that didn't cover my garments and comply with my modesty standards. I was hoping I wouldn't have to face that but in the back of my mind I knew I would.

When I got to the fitting I didn't see anything in view that I could wear without breaking my standards. The coordinators greeted me and quickly escorted me to a dressing room while they analyzed my body shape and asked what size I wore. They began picking clothes for me. I timidly said "I'd prefer to wear whatever you have that shows the least skin." They seemed confused but they complied and brought me the most modest clothes they had, all the while reassuring me that I was beautiful and shouldn't be ashamed of showing my body. I looked at these offerings of the least revealing clothing they had and knew I would have to take off my undergarments to wear them. I quickly removed my garments and put on the clothing showing each outfit to the coordinators. Three outfits were decided on and then we were finished and I left feeling awful.

As I drove home I thought about it. The purpose of this fashion show was to persuade people that these clothes looked good and that they were cool. I thought about my struggles with modesty. Growing up I always felt like I had to choose between being modest and looking good. I often abandoned modesty for immodest fashions because I let what I saw in magazines and in other media determine my own idea of what looked good. Why would I want to participate in saying to the world "this is what looks good, you should wear this" when I actually believe the opposite? I would be participating in the massive lie that deceives so many people just as it had deceived me.

That night I called the fashion show coordinators and told them I wouldn't be in the show. The girl I talked to asked why, and I told her it was for religious reasons. She was really respectful towards me and said that she hoped they hadn't offended me or made me uncomfortable. When my husband overheard me on the phone saying I wouldn't do the show I heard him say a huge "YYESS!" like guys do when their team makes a touchdown. After I got off the phone he told me "I knew you would do the right thing." I felt a huge wave of peace come over me and I was happy about my decision.

Because I had chosen the right thing the spirit was with me and I was inspired to start Jen Magazine to promote modest fashion. I started working on Jen Magazine right away.

Jen Magazine has now led me to other endeavors, like my clothing company Jen Clothing. It all started by saying no to immodest fashion! -Jen

{ 5 comments… read them below or add one }

dancegirl15 July 28, 2011 at 3:49 pm

Very inspiring 🙂  My parents have always taught me that modest is a priority and not an option.  Sometimes I feel really alone because everyone else is dressing immodestly and I know that I'm not allowed to.  But when I read stories like yours it gives me a confidence boost and I know that I can be strong and dress modestly to honor myself and my Heavenly Father.  I love that everything in this magazine shows that you can be modern and cute and still be modest.  Thanks for all you do!!!!!


Song of Songs November 3, 2011 at 7:22 pm

Hi Jen,
          I was so very blessed watching your videos and seeing this great gift that God has given to you.   This could not have come to me at a more crucial time in my life.  Just remembering how much God loves the children and forgeting to see myself like this woke me up.   I not only see myself like this now but realize that no matter what I go through or how I may get hurt in life, God sees the one doing the hurting also.   I must remember that God sees all their pain too, so why should I carry anger that is misplaced when I should be thinking of that persons pain and not my own.   Very professional, very interesting and very timely for all of us.   Thank you for following your heart and allowing all of us to see ourselves in the mirror saying, "I really am beautiful"!


Sandy April 2, 2012 at 3:30 pm

Dear Jen:
Thank you for your magazine on fashion and modesty.  I am impressed with your story and the help you are giving teens that want to be modest.
I have written about your story and values at http://www.teenstyleu.com/blog/  I hope that's okay with you.
I also plan on referring my readers to some of your fashions at jenfashion.com  Thanks for some modest fashions!


Jen April 2, 2012 at 11:05 pm

Thank you Sandy! But I have to correct you because my clothing store is located at JenClothing.com, not jenfashion.com. Thanks so much for your support!


Mandy January 12, 2014 at 12:16 pm

Hi Jen,

I am so glad to have found your website. I have felt like an outsider in this world for so long… I have moral beliefs in both my life and my clothing. I am in my thirties, and am usually made to feel like I am in the wrong for not dressing suggestively and chosing to wait to have sex until marriage. Thank you for making me feel not so alone.


Leave a Comment