Eliza: A Magazine with High Standards

by Jen on March 31, 2008

By Jennifer Loch

There’s a newcomer to the modest fashion world: a modest/conservative quarterly fashion magazine called Eliza launched in June of ’07. In their own words, “Eliza Magazine is created for women who want to be stylish, sexy, and engaged in the world while retaining high standards in dress, entertainment, and lifestyle. Eliza strives to bring you the best of fashion without any of the trash.”

I talked to the founder/editor-in-chief Summer Bellessa (pictured below) to ask her some questions:

*Jen*: What lead you to start this magazine?
Summer: The idea came to me when chatting with a diverse group of women about what we thought was missing in magazines. Some of us brought up positive role models, art and fashion without nudity, modest fashions that were stylish, beautiful images comparative to Vogue but with practicality of Lucky, practical smart articles without pretention or sex advice. That got my thinking, if we are all wanting a magazine like this and we are all so different there must be a market for it. My knowledge of fashion, the various connections I had with talented people and my naivetés led me to jump right in.

*Jen*: How did you let people know about your magazine when you first launched/how did you get your first subscribers?
Summer: Our first subscribers came from word of mouth. We put our website up and sent out an email to all our friends and had a great reaction. Then Newsweek mentioned us, Good Morning America featured us, and Fox interviewed me on air live! Subscriptions started pouring in.

*Jen*: Who is your target audience?
Summer: Our readers are mainly women from 17 to 34.

*Jen*: What rules do you stick to when it comes to the clothing you will show in Eliza Magazine?
Summer: We try to bring back the Audrey Hepburn look to fashion. The classic cuts and lady-like attitude. We show styles that will work from all different “modest” point of view.

*Jen*: Where do you get the clothing that is used in fashion editorials?
Summer: Our fabulous stylists grab cute looks from our advertisers (Layers, Funky Frum, Vintage Hem, Sexy Modest, etc) and then select pieces from Los Angeles designers that fit with our vision. They, together with the art director and photographer, put together fabulous fashion stories.

*Jen*: What sections do you have in each issue?
Summer: In every issue we have : History Repeats Itself (Grace Kelly to Katherine Hepburn, what they brought to fashion and how to get their look, accompanied by the beautiful illustrations by Julia Kay), Fashion 101 (an informative article such as celebrity lines or the history of Chanel), Something old, Somthing new (entertainment classics worth revisiting, and fresh new movies, books and music to get into), We’ve Got Issues, Least you should Own, Least you should Know, Fashion Eye (review of a line and a celebrity style watch), Guys Guide (something guys want us to know), just to name a few. Our magazine was over 100 pages last issue.

*Jen*: How many people does it take to put together the average issue of Eliza?
Summer: From planning to distribution it takes on average 100 people!

*Jen*: What has been your best success so far?
Summer: It seems like success in the magazine industry is gradual, our latest was probably getting a big order from Barnes & Noble.

*Jen*: Do you foresee moving to monthly issues in the future?
Summer: I like the amount of work that goes into quarterly and I like the idea of each season with a new theme, it takes a little from the “buy buy buy” mentality in a lot of magazines. But I will never say never.

*Jen*: Has it been more or less work than you anticipated?
Summer: More, more, more. This was a project that I thought I would be able to do on the side, but it has taken over my life. Owning a magazine was never something I thought I would do, but I love it. It is so fun and rewarding. Having 20 years in the fashion industry between modeling and my fashion line has given me knowledge and experience that compliments being editor-in-chief of a magazine.

You can learn more and subscribe to Eliza at ElizaMagazine.com.

{ 4 comments… read them below or add one }

cole linnae April 11, 2008 at 2:13 pm

This Magazine caught my eye at the mall one day. I opened it up and skimmed through it, and was shocked that it was so beautifully modest in every single way. I couldnt help but telling everyone around me that everything in the magazine was modest, and the cashier said, “I know, isnt it great?” Its so great to finally know that there are fashionable modest things out there, and people like jen and the creater of eliza who actually take their time to recognize the issues in society having to do with modesty, and taking a stand on things and making them classy and fabulous 🙂 I know there are other readers who adore this magazine, and also know they aren’t alone in their standards! Thank you SO much!

Reply

Anonymous May 5, 2008 at 8:43 pm

Hey! My name is Elisa I’m from Ecuador your magazine show the real beauty of women really, we are beautiful and to see that just look at you! 😉 so go foward, hey thanks and keep in touch!

bye

elicar101087@hotmail.com

Reply

Anonymous May 5, 2008 at 8:43 pm

Hey! My name is Elisa I’m from Ecuador your magazine show the real beauty of women really, we are beautiful and to see that just look at you! 😉 so go foward, hey thanks and keep in touch!

bye

elicar101087@hotmail.com

Reply

Anonymous June 15, 2008 at 12:50 pm

o my gosh what a great mag. i got it in the mail ( i guess my mom got a sus.) and i LOVE it!! then i saw jen did an interview- i was like great! lol
Thanks Guys for being so great 🙂
Loves

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