Style Profile: Jennifer Loch

Here at *Jen* we'll be doing style profiles on different people, showing fashion from their own closets along with a short interview. We decided to start with an obvious choice-- Jennifer Loch, the founder of *Jen* Magazine.

Jennifer says "What I like changes from year-to-year of course as styles change, but I'm kind of an eccentric person, and my style has always been on the eccentric side as well. I get bored easily so I buy clothes that are fun for me to wear."

B&W Blouse by Mixit, JCPenny. Pants by Tripp NYC and Striped Shirt by NYC Boutique, Karmaloop.com. Bag and Hat by Tokidoki. Shoes by Royal Elastics.

"A hands-free purse is a must for me, and for the last couple of years I've used a small backpack-style purse. My current purse is this utility belt from Tokidoki for LeSportsac (above). It actually fits everything I need, and keeps me from carrying unnecessary stuff."

Tunic by Volcom, Pacsun. Leggings by Xhilaration, Target. Boots by Sugar, Endless.com. Red Paris Trench Coat Christa-Taylor.com. Zebra Vest (vintage) by iGirl.

"I like to buy clothes I can mix & match so I can create many outfits and I always look different. Lately I've been buying a lot of b&w and gray to mix with bold colors. I chose these outfits from those purchases, so the outfits are all interchangeable.

I shop from many of the modest clothing companies. They are great resources! I add other clothes and accessories to make it my style."

Striped Cap Sleeve Undershirt, Shade Clothing. T-Shirt by Paul Frank, and Arm Warmers by Burton, Karmaloop.com. Jeans by Obey, Urban Outfitters. Vest by Coffeeshop, Buckle. Socks, Journeys. Wildlife Preserve Shoes by BC, Shoes.com.

"I've always liked 'cute' Asian fashion. I'm 1/4 Japanese so it must be the Japanese in me. I love these bunny shoes (above)! They have a small wedge heel and can be worn anywhere. Besides being cute they're so comfy you think you're wearing actual bunny slippers."

Tokyo Tea Dress, Shabby Apple. Pants by Tripp NYC, and Necklace by NYC Boutique, Karmaloop.com. Hat and Scarf, Christa-Taylor.com. Stunner Ballet Flats by Keds, Endless.com. Coat by Sashimi, Nordstrom.

"Even though I really love fashion, when I'm at home I often wear my 'grubby' clothes. Those are the clothes that used to be my 'nice' clothes but are now worn out and old. Since I have a 1-year-old son, my clothes always get hit by food, drool, dirt, boogers and occasionally throw-up. I don't want my 'nice' clothes to get worn out from too many washings. When I go out I wear my nice clothes-- and they still look new because I spared them from the kiddo."

Vintage Turtleneck DownEast Basics. Short-Sleeve Hooded Top, Necklace and Earrings, Buckle. Skirt (vintage) by Wanted. Wait for No One Shoes in Silver by Seychelles, Zappos.com. Red tights, Foot Traffic. Flower Pin, Gap.

"I just turned 27, and most LDS women my age dress more conservatively, but fashion is a part of my personality that won't go away. I started *Jen* Magazine because I wanted a fashion magazine that featured styles I could actually wear."

Photography, hair and makeup by Lyn Shelley www.lynshelley.com.

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Sub-Lime (Modest) Swimsuits



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