Style Profile: Jennifer Loch

by Jen

Here at *Jen* we’ll be doing style profiles on different people, showing fashion from their own closets along with a short interview. We decided to start with an obvious choice– Jennifer Loch, the founder of *Jen* Magazine.

Jennifer says “What I like changes from year-to-year of course as styles change, but I’m kind of an eccentric person, and my style has always been on the eccentric side as well. I get bored easily so I buy clothes that are fun for me to wear.”

B&W; Blouse by Mixit, JCPenny. Pants by Tripp NYC and Striped Shirt by NYC Boutique, Bag and Hat by Tokidoki. Shoes by Royal Elastics.

“A hands-free purse is a must for me, and for the last couple of years I’ve used a small backpack-style purse. My current purse is this utility belt from Tokidoki for LeSportsac (above). It actually fits everything I need, and keeps me from carrying unnecessary stuff.”

Tunic by Volcom, Pacsun. Leggings by Xhilaration, Target. Boots by Sugar, Red Paris Trench Coat Zebra Vest (vintage) by iGirl.

“I like to buy clothes I can mix & match so I can create many outfits and I always look different. Lately I’ve been buying a lot of b&w; and gray to mix with bold colors. I chose these outfits from those purchases, so the outfits are all interchangeable.

I shop from many of the modest clothing companies. They are great resources! I add other clothes and accessories to make it my style.”

Striped Cap Sleeve Undershirt, Shade Clothing. T-Shirt by Paul Frank, and Arm Warmers by Burton, Jeans by Obey, Urban Outfitters. Vest by Coffeeshop, Buckle. Socks, Journeys. Wildlife Preserve Shoes by BC,

“I’ve always liked ‘cute’ Asian fashion. I’m 1/4 Japanese so it must be the Japanese in me. I love these bunny shoes (above)! They have a small wedge heel and can be worn anywhere. Besides being cute they’re so comfy you think you’re wearing actual bunny slippers.”

Tokyo Tea Dress, Shabby Apple. Pants by Tripp NYC, and Necklace by NYC Boutique, Hat and Scarf, Stunner Ballet Flats by Keds, Coat by Sashimi, Nordstrom.

“Even though I really love fashion, when I’m at home I often wear my ‘grubby’ clothes. Those are the clothes that used to be my ‘nice’ clothes but are now worn out and old. Since I have a 1-year-old son, my clothes always get hit by food, drool, dirt, boogers and occasionally throw-up. I don’t want my ‘nice’ clothes to get worn out from too many washings. When I go out I wear my nice clothes– and they still look new because I spared them from the kiddo.”

Vintage Turtleneck DownEast Basics. Short-Sleeve Hooded Top, Necklace and Earrings, Buckle. Skirt (vintage) by Wanted. Wait for No One Shoes in Silver by Seychelles, Red tights, Foot Traffic. Flower Pin, Gap.

“I just turned 27, and most LDS women my age dress more conservatively, but fashion is a part of my personality that won’t go away. I started *Jen* Magazine because I wanted a fashion magazine that featured styles I could actually wear.”

Photography, hair and makeup by Lyn Shelley

{ 32 comments… read them below or add one }

Katie February 7, 2008 at 7:31 am

You are amazing. Your skinny and beautiful and hip and your in style while still having your own style. I wish I was more like you! Your my hero Jen! Rock on! And I hope I look like you after I’ve had a kid!


Aynna banahna February 7, 2008 at 8:02 am

You are awesome. I thought I had style, but when I look at you, you’re much more advanced than I am. Props to you.


Anonymous February 7, 2008 at 8:04 am

I love that you are a LDS woman who is committed to your values and yet you are still not afraid to let your personal style pop! I love it!


leah February 7, 2008 at 8:25 am

I love your style! so fun.

I also love those bunny shoes, and the striped undershirt, but I couldn’t find these by following the links. 🙁


Anonymous February 7, 2008 at 9:12 am

Wow! You’re amazing! I love your style. Completing different from others and it’s way neat! =]


cole February 7, 2008 at 9:35 am

I love your style but it is more something you would see in LA…..not in utah…..


Anonymous February 7, 2008 at 10:46 am

You look GREAT. Love the clothes and hair. New wave for LDS ladies. AP


Kim February 7, 2008 at 11:27 am

I love tokidoki! 🙂 How fun.


Starpix February 7, 2008 at 12:07 pm

it’s so refreshing to see a young woman be true to herself and not compromise any of her values. kudos to you!


Anonymous February 7, 2008 at 12:28 pm

Thanks for showing people that modest doesn’t have to equal dowdy!


Another February 7, 2008 at 12:47 pm

I love modesty it sucks though that not all LDS women follow these standards. I love your style it is so AWESOME!! I hope that other women will get that heck you can look amazing and still be modest! Thanks!!!


Gloria February 7, 2008 at 1:18 pm

I love the 3 & 5 outfit…then
I like the scarf in the 4th one..and the long-sleeve shirt in the 1st one….
love the blue pants!!!!

love the style…


Sharyn February 7, 2008 at 1:25 pm

I loved viewing the pics of your outfits. I loved your style. Fun and funky. Thanks for modeling for us!


audrey February 7, 2008 at 3:24 pm

Jen! you are super cute and i love your style. very edgy and chic at the same time. Thanks for putting links to the stores. I just looked at christa-taylor and i love the clothing. Thanks so much for your wonderful modest mag and for inspiring us young girls to be proud to dress modestly and still turn heads. audrey


Franz February 7, 2008 at 6:30 pm

your pictures are exquisitely beautiful! i can say now that women doesnt have to wear those very revealing clothes. as what i have seen in your new styles, now i know that there is more beautiful clothes (which fits totally for style and fashion) that doesnt have to be revealing.


Summer February 7, 2008 at 8:38 pm

I love your hair! My first thought is how much did it cost to get done like that?


Esther February 7, 2008 at 9:23 pm

Your proof that being LDS doesn’t mean being boring. I believe that a women can still dress in the latest styles but with a modest twist. Your doing a wonderful job!


Catherine February 8, 2008 at 4:46 am

Jen, I’ve been reading your magazine for years and I’ve always admired you; but I am disappointed by this photo shoot.

We’ve had trouble in my ward with women and young women wearing short dresses which definitely do NOT reach the knee, and justifying it as modest by adding leggings. True, the leggings you wear under your Tunic Dress from Volcum are opaque. But since when is showing skin the only concern? Don’t the guidelines about tight clothing apply as well? When you sit down, the dress hem will rise even higher. I am not the only one uncomfortable seeing that much leg–my brothers and male friends have also expressed discomfort with this and we all wish that LDS women and young women, especially those who are set up as examples because they run modest fashion companies or magazines, would cover up.

One last thought, to those who wear these dress and leggings outfits to church. This one is from my bishop: “I know you think they are fine because they are just like tight pants. Never mind that tight pants are considered immodest–women are encouraged to wear skirts or dresses to church, not pants!”


Jen February 8, 2008 at 4:18 pm

Wow, thanks for all the great comments! You guys are so sweet– thanks so much! I expected to get more negative comments.

To Katie- I’ve finally lost most of my baby weight and I thought I’d do a photo shoot now because I plan to get pregnant again soon ;).

To Leah- The bunny shoes should be there if you click on the link, or search online for “Wildlife Preserve Shoes by BC.” The gray shoes are selling out fast. The striped undershirt is a Shade Cap Sleeve tee. Look under “Layering Basics” on their site and you should find it.

To Cole- I live in Utah now but I grew up in LA and went to college there, so that explains it.

To Summer- $70 after tip!

To Catherine- Great comment! First off, let me say that I don’t consider that to be a dress. I originally had it listed under the picture as a “Tunic Dress” because Volcom calls it a dress; I call it a tunic. Just now I removed the word “Dress” so people won’t be confused because I do not wear it as a dress, I wear it as a long shirt. It’s not something I would EVER wear to church, because it’s pants and a shirt, not a dress. It would bother me to see someone wearing that to church as well. As for it not being modest, I think it’s a gray area and up to the discretion of the wearer. I felt fine wearing it because it is a very loose-fitting long shirt (I’m wearing a size large when I normally wear a small) and the leggings or stretch-pants I’m wearing with it are form-fitting but they are definitely not tights under a dress, they are pants. Overall, I don’t think the outfit is too sexy or suggestive, but I don’t think it’s extremely modest either.

To Everyone- Along the same lines, something I often say is that I know I’m not the most modest person! I try to dress modestly but I don’t put myself up as the best example of modesty. I struggle with the same issues that most women do. I’ve mentioned before that as a teen I didn’t really dress modestly, and I always put fashion before modesty. After I got married and gained a testimony about modesty, I wanted to be modest but I was still interested in fashion, which is why I started *Jen* Magazine. So I didn’t start the magazine because I’m a great modesty expert. I often struggle between wanting to look “hot” and being modest. Who doesn’t want to look hot or feel sexy? Especially after becoming a mom and getting older, sometimes I just want to tell the world “I’m still young, I’m still hot, and I’m still a woman!” Often I’ll buy something and after wearing it I’ll notice that it doesn’t fit the way I thought it would, and it may not be as modest as I thought it would be. But just like with everything else, I’m trying my best as well as trying to improve.



Do You Think I Am An Automaton February 9, 2008 at 9:52 am


I like your funky style. Thanks for continuing to fight the good fight with your online modest magazine. The photo shoot was a lot of fun and my favorite part were the links. I had not heard of a few of those online store that turned out to be little gems! My husband loves my stlyish yet modern look because only he gets to see the rest of my body. I love it because what I put on by body represents how I feel about myself and it represents my beliefs. Keep it coming, Jen!


Tami February 9, 2008 at 9:16 pm

Honestly? This shoot was the coolest feature in your magazine so far!! And that’s saying alot, because the mag is pretty freakin cool as it is.


Kristi February 18, 2008 at 5:34 pm

so.. basically we have the same taste in clothing. i’ve had my eyes on a pair of purple skinny jeans that are a lot like your blue ones. i love these pictures!


Anonymous March 18, 2008 at 5:36 pm

I think everything you’ve done is fine. I’ve worn tunic dress type things with leggings plenty of times (not to church that is a place for dresses) but my Dad is Stake Pres. and says its fine.
It is up to the wearer, if i can feel the full spirt in what i’m wearing its fine and no one should tell me diffrent, i think it’s a little rude to tell someone whose doing so much good for girls like me to cover up when she’s clearly fine.
Keep It Up Jen!!


Anonymous April 9, 2008 at 2:22 am

I love you, because your stylish and modest at the same time.


Anonymous April 23, 2008 at 2:42 pm

I bought 2 dresses for church from your site, really pretty!
Thank you for doing what you do for the world of fashion and your religion. I am sure God is proud of you for positive change.

To the negative comments.I am sure you mean well.. but try this..instead of judging others, please try to focus more on yourself and your relationship with God…let God do the judging.

We Christians are critizing more than welcoming people to be closer to God. Example When I see a person come in late to church instead of thinking “they’re late to mass” I think its good they took time out to worship our Lord God. Times have changed so much that we want to make sure they feel welcomed (in whatever is comfortable to them) so they find their way with God not be judged by us. I believe its our hearts that will bring people closer to God.

Keeep up the wonderful work Jennifer.



Anonymous May 29, 2008 at 1:49 pm

Love the fashion style , especially that TokiDoki fanny pack ! To cute .


Anonymous June 8, 2008 at 9:47 pm

O my gosh these are so cute!!

I think as long as you can feel the spirit and feel good about what you’re wearing then go for it! I Totally agree with ‘Court’

Jen!! Thanks so much for being so cool and keeping your standards high!
<3 Brittany


Anonymous January 11, 2009 at 6:11 pm

you are so beautiful. i love the fortune your got out of that cookie!


Anonymous February 17, 2009 at 2:08 pm

I love your sense of style!! How do you keep in shape?


Jen February 17, 2009 at 10:15 pm

Thanks! I like to do yoga, walk a lot (when it’s not snowing), and use a stepper I have at home, but running after my kids is my main exercise. I like to dance and so do my kids so during the winter I play fast music and dance around in the house with them. I play music I like instead of boring kids’ music. We also jump to the music on a small trampoline. When we can, my husband and I love to go out dancing. I think nursing also helps lose those post-baby pounds.


Jen February 17, 2009 at 10:22 pm

BTW, I say “kids” because I had a 2nd baby 10 months after this article was posted – Abigail was born in Nov. 2008!

Reply December 17, 2013 at 10:00 am

This is my first time visit at here and i am really impressed to read everthing at single place.


Leave a Comment

Previous post:

Next post: